marketing, newsletter

The one where I share what I learned about tags and journeys for newsletter subscribers on Mailchimp…

…Yes, I know it’s a long title. 🙂

Long story short

This is what I learned:

  • In Mailchimp, you can assign tags to new subscribers who subscribe from a landing page. The advantage? You know exactly where subscribers signed up from and you can tailor some of the emails based on that tag. In addition, you can then keep only one list with different automations.
  • You can then create a “journey” for them based on that tag.
  • At the end of the journey (since I have an essentials plan and not a standard plan), I add an additional tag to those subscribers.
  • They then start on the “regular” journey I have created for people who sign up through my website.
  • Let’s say, reader A finished reading FEAR ME, FEAR ME NOT and would like to read a bonus scene, he/she/they click on the link at the end of the ebook, subscribe(s) through the landing page (example here of said landing page) and then get(s) assigned the tag “FMFMN Bonus scene”.
  • Reader A then receives:
  1. The exclusive bonus epilogue.
  2. Then, an hour later, an other tag is added to Reader A through the “journey” called “Welcome emails”. Reader A then starts the “Welcome Emails” journey.
  3. Reader A receives about one to two hours later a Welcome Email with a password to access more bonus content.
  4. A week later, reader A receives another email with more info on the newsletter, info about free books, audiobook promo codes and pictures of Plato The Dog and Bobbie Voltaire The Cat.
  5. So reader A receives a total of 3 emails within a week.

Here you can read much more about tags, journey, landing pages:

Long story long:

Authors are usually told that newsletters are very important because, unlike social media, one keeps the contact info of people who subscribe and is not subjected to the whim of the ever-changing algorithm of social media.

What does this mean? It means that you can reach people without relying on them using social media. You also can reach people without boosting your posts, because you land directly in their mailbox. When algorithms change on Facebook or Instagram, it can affect how often your audience sees your posts…and then your audience may leave social media, but might keep their email address.

It doesn’t mean that it’s free. Hosting a newsletter can get costly, depending on which provider you decide to use.

The ones I hear most about are Mailerlite and Mailchimp. I personally still use Mailchimp. But it’s mainly for convenience, and I still have a plan from years ago with them, and I haven’t reached the number of subscribers that would make Mailchimp very expensive.

Because it can get expensive. Did I mention that?

If you’re interested in the different platform and their pros/cons, here are a few articles.

I used to have different mailing lists, depending on where I was getting my susbcribers. This made sending newsletters a bit cumbersome, and then I had some duplicate subscribers. So, I’ve been consolidating my newsletters into one. And that’s when I started looking more closely at tags, and journey, and automation, and …. and …. and…

I chatted with Mailchimp employees several times to understand fully what the best solution for my needs was and decided on creating different landing pages, depending on where subscribers signed up. That way, I can attach a tag to said subscribers and they can have personalized “welcome” emails.

I’m still working on some landing pages but here are two of them if you’re interested in taking a look:

FEAR ME, FEAR ME NOT exclusive epilogue (link is at the end of FEAR ME, FEAR ME NOT encouraging readers to leave a review, but they don’t have to leave a review to receive the epilogue…): https://mailchi.mp/elodienowodazkij/fearmefearmenot

Website subscribers landing page: https://mailchi.mp/elodienowodazkij/website

  1. Website subscribers receive a password to a bonus content page which has all the bonus content as their first welcome email.
  2. FEAR ME, FEAR ME NOT subscribers first receive the exclusive FMFMN epilogue and then another tag is added to their profile and they go on the same “journey” as website subscribers. Their second email is the password to the bonus content page.
  3. The last email both sets of subscribers receive as part of their “welcome journey” is more info about the newsletter, as well as pictures of Plato The Dog and Bobbie Voltaire The Cat, and info about free books and audiobook promo codes.
  4. FEAR ME, FEAR ME NOT subscribers receive three emails within a week. Website subscribers receive two emails within a week.

And this is it, today, for “The one where I share what I learned about tags and journeys for newsletter subscribers on Mailchimp…”

Don’t forget that if you’d like to receive my blog posts directly into your mailbox, you can sign up here (I blog more often than I send newsletters).

Uncategorized

#Selfpub corner: Behind-the-scenes of a Facebook release day party

#Selfpub corner button#Selfpub corner is back and today, I’ll be tackling what goes on behind the scenes when organizing a Facebook release day party.

ONE DREAM ONLY is coming out on October 14th. Only a few more days, and you’ll be able to discover Natalya’s life before ONE, TWO, THREE.

You can see (and maybe join the party :)) by clicking on the picture or on this link.

Release day party

For my last book, I didn`t really have the time to organize a release day party but this time around, I decided to go for a Facebook release day party.

And it’s quite exciting. Here are some questions I´ve received and some I came up with…I am trying to answer them as thoroughly as possible, but don`t hesitate to let me know if you have any additional ones.

  • Why did you decide to do a Facebook release day party?

I wanted to find a way to celebrate my release day and to spread the word about my book. I love the fact that it’s online, so that means despite the different time zones and all I can reach out to people around the world. I also have my Facebook Author Page and I wanted to find a way to make it even more interactive. Plus, I like that people can comment, post and be active…

  • What do you do during a Facebook release day party?

That’s a very good question…and personally, I checked out what other authors were doing and then came up with a few things I think would be fun.

Prizes:

Naming a character in my next novel: That will be on-going during the day and I will pick a winner at the end of the day. People will be able to enter by answering a question.

A signed copy of One, Two, Three

Some goodies (a pen, a tote bag, postcards, mouse pad…): I’ve designed those online.

bag

pen

Fun

There will be trivia, character’s quizzes, Q&A session, music…

I worked on a 12 questions quiz where people will be able to discover which character they are (Natalya, Emilia or Becca).

I will be sharing some sentences from my next book.

  • How much did it cost?

Setting up the event: nothing.

The costs of the prizes: so books, the bags, magnets and pen is about $70

  • How did you promote it?

I shared it on my author page, I shared it on my personal page…I invited friends to join. I announced it on Twitter and informed some of the people who liked One, Two, Three.

  • Can I help you with the event?

Yes! If you`re on Facebook, you can join the event, you can share it on your wall, you can invite your friends to it, you can tweet about it, Instagram it…:-)

And then during the actual event, don´t be shy and participate 🙂

You can also share this picture on your social media…

Ad for the FB release day party

  • Do you think the event will be a success?

Honestly, I don´t know. I also don`t think success means the same for everyone. For me, success will be if people are active, are answering questions, are asking questions…Do I also expect sales out of it? It would be nice of course to see my ranking go up, but my first release taught me to manage expectations when it comes to that. The sales need to be steady, and I am crossing my fingers that people will fall in love with Natalya, will feel right along with her.

Thanks so much for reading and Happy Friday!

writing

(Almost) everything you always wanted to know about helping authors…

This is a bit self serving 🙂 but people have asked how they could help me and I thought instead of answering privately, I’ll do a post to also possibly help other authors out there. This is only what I learned so far…feel free to add more in the comments 🙂 I will then add them to the list to keep a list as updated as possible…

Dahlia shared some of her wisdom the other day on Twitter.

1. Goodreads

Before publication
While reading
After reading

2. Facebook

3. Google +, Pinterest, Instagram, Twitter, Tumblr…

4. Online retailer

5. Other ideas (library, book club…)

6. Collection of articles on the topic

 

1. Goodreads

Some people in my non writing/book blogging life have asked me what Goodreads is. Goodreads can help you find new books, keep track of what you´ve read, share your thoughts with your friends…You can sign up here.

Before publication

  • Add the book to a TBR shelf
  • If you’re impatient about the book, don’t hesitate to mention it.
  • Add the book to lists – this helps raise awareness
  • if there is a giveaway with the book, don’t hesitate to enter it and spread the word on Twitter, your blog, Facebook, Google +…

While reading

  • While reading the book, you can also add quotes, you can update with the way you´re feeling about the book.
  • Share those on Twitter or wherever you like

After reading

  • Rate the book
  • Review the book
  •  Add the book to other lists

2. Facebook

Did you know that even if you like a page, it doesn’t mean that you see its posts? There is an algorithm behind it (see here for more information). One can argue one way or another, but to help authors, there are a few things you can do:

  •  Like their posts: if you enjoy the content don’t hesitate to like it, it will raise the probability of you seeing future post
  • Comment on their posts – create a dialogue 🙂
  • Share the post on your own timeline.
  • Share the page on your own timeline
  • Share on Twitter, share everywhere 🙂

3. Google +, Pinterest, Twitter, Instagram, Tumblr…

  • Here the key message is share, share, share…the pictures of quotes, the cover of the book you’re reading, a quote you love, anything that gets you excited 🙂
  • Anywhere, everywhere…

4. Online retailer

  •  Leave reviews at Amazon, B&N, other online retailer. This definitely helps.

5. Other ideas (library, book club…)

  •  Don’t hesitate to ask the author for an interview or for more information about the book.
  • Spread the word at your library, request the book, talk about it.
  • How about suggesting the book to your book club?
  • Gift the book to friends and family (you probably can get a signed copy if you know the author).

6. Collection of articles on the topic