A self-published author's diary, podcast

The One With The Behind-The-Scenes of Launching a Podcast…

So, you may have seen a “podcast” link on my website. Yes, I’ve started a podcast. I haven’t launched it yet…officially. But if you’d like to already check it out, you can do so on: Spotify, Apple Podcasts, Google Podcasts or choose your favorite streaming platform here.

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What’s my podcast about?

My podcast is called “A Self-Published Author’s Diary”. And in it, I discuss the ups and downs and everything-in-between of my self-publishing adventures. I’ll also chat with writers at different stages of their writing (published and not published).

I even have a trailer…

Why did I decide to launch my podcast?

Several reasons. I may have mentioned some before but here’s a recap: (1) I was inspired by L. Penelope and her podcast My Imaginary Friends, which I really enjoy listening to; (2) being behind a mic and yet connecting with people, giving me an outlet in a way, because yes, I’m an introvert but connecting with people is still important; (3) hopefully be helpful to others and interesting and entertaining; (4) talk about writing with other writers and have more people discover them and their books; (5) yes also have more readers discover my books; (6) Keep track of my progress; (7) My husband encouraged me to do it, so while I had been toying with the idea. It’s great to feel the support.

What are my goals?

Some of my goals are mentioned above: provide helpful information, keep track of my writing and all.

When it comes to my podcast stats, I’d like to have 50 “followers” in the two weeks (after my official launch) and at least 5 reviews. And then grow, as I release more episodes.

If you’d like to already help me with that, you can go onto your podcast platform, the one you use to listen to this and click on “follow” or “subscribe”. And then you can also leave a review on the show on Apple Podcast. It really helps.

I did set-up the podcast to be able to have “monthly supporters”, but I don’t have a goal with that in mind. At least, not yet. Here’s the link for it in case you’re interested in becoming my very first monthly supporter. 🙂 : you can give $0.99, $4.99 or $9.99 per month and stop at any time, of course. I am not planning a patreon at this stage, because between podcasting and writing and my part-time audiobook narration jobs (which are not regular but still happen here and there) and my research part-time freelance gig, I don’t think I could give enough of my time to truly give content to a Patreon group right now.

I’d really like to see readers discover new authors and again to have writers feel like they’re having coffee with me by listening to my podcast.

What podcast platform do I use?

Anchor.fm They distribute the podcast for me and I use their podcast creation platform. So far, it has been pretty cool: they have transitions and background music and all…

The questions I’m wrestling with…

How often should I publish episodes? Consistency, I think, is key. I know exactly when the podcasts I listen to release episodes and I look forward to the episodes dropping.

When should I publish the episodes? I’ve been reading a lot about this. There are quite a few articles explaining when you should publish episodes (Podbean Blog, Medium...and more) and they all seem to agree that the best days are between Mondays and Wednesdays. However, I also read one (which I think was on Anchor and I’ll link to it when I find it again) that mentioned that the best days were Mondays and Fridays.

I asked the question on my Instagram on Sunday (see video capture from that particular Instagram story below).



And there is no consensus.

I talked to the Chemical Engineer about it. My husband…not just a random chemical engineer who nicknamed himself The Chemical Engineer. And he mentioned something about how if a listener really enjoys your podcast, they will listen whether you publish on Monday or on Friday. Which, true. And several articles do agree with him. I do listen to the podcasts I love (currently: True Crime Obsessed, My Imaginary Friends with L. Penelope, Noble Blood, The Murder Squard, My Favorite Murder) on the day of their release or whenever I have time that week and I do go to their podcast to get the latest episode. But some people might just listen to the top one of their list, the one that just got uploaded. The good thing is I can readjust those days too…but I need to be consistent at the beginning.

I think that to keep track of the week Mondays might be better. But to give me more time, Tuesdays might work best.

So, my episodes will be published on Tuesdays and Fridays. On Fridays, I will publish the chats I have with authors and on Tuesdays, the diary of my adventures: the things I’m learning, the things I’m trying, the things I’m writing, my weekly goals.

Yes, I’m an author, I use the word “thing” a lot when I’m not writing.

All my episodes will be published early mornings (East Coast time) because that makes sense to me. While my audience might be worldwide (I’m crossing my fingers it will be), I am guessing a lot of my audience will come from North America. If my audience ends up being mainly in Australia, I’ll adjust the timing I think. You know, if people decide to listen to the episodes when they’re having breakfast or drinking their coffee or tea or getting ready…And then on Friday, it is the same thing. And on Fridays, technically, there would be two audiences maybe listening: my own regular audience and the one of the writer I’m talking to. 🙂

And it does give an episode for the Friday itself and for the weekend as well. Maybe it’s because I listen to podcasts on the weekend too, when I’m cleaning or getting ready.

Launch plan. What is my launch plan?

Soft Launch:

I’ve been doing a soft launch in the last week. I’ve let some of my closest friends and my family know. I asked for feedback and incorporated said-feedback. I’ve added one link in my blog and in the blog articles where I do have that blog article as an episode. I’m writing this blog post right now about it.

1. The logo of the podcast. I used Canva to create the artwork. It’s based on the logo I had created for my blog articles for the A Self-Published Author’s Diary.


2. The logo for each episode: easily changeable so that I can edit it for each episode. Based on the logo of the podcast. For example, here’s the graphic for the March recap episode:


3. A trailer for the podcast.


4. A list of writers/authors who are interested in chatting with me. 🙂 I am so grateful that some authors I was going to cold query in a way already mentioned they wanted to learn more about my Five Questions Friday feature.

5. Several episodes are already published. Not only did it help ensure me that everything was going smoothly in terms of production and feedback but…it also helped ensure the podcast is available on all main streaming platforms before launching.

Here’s a list of the episodes already published:

  • Ep. 1 – Do you want to learn more about my adventures in self-publishing?
  • Ep. 2 – Let’s start, shall we?
  • Ep. 3 – The One with The Interview with Audiobook Narrator Megan Carter
  • Ep. 4 – A little March recap: keeping track in an ocean of to-do lists…
  • Ep. 5 – Self-publishing platforms and…cicadas?
  • Ep. 6 – The One With the Behind-The-Scenes of Launching A Podcast

6. I have an official email (in addition to my regular author email): aselfpublishedauthorsdiary@gmail.com

7. I have purchased the domain: aselfpublishedauthordiary.com and it is linked to my website. I still need to add a button to the right of my website with the different subscription possibilities and work on my podcast page. Currently, the “podcast” link you can see in the menu above links to my Anchor.fm podcast page which, to be fair, links to the streaming platforms, has the trailer and so on…

Official Launch:


1. I will launch it with the episode on the chat with my husband. He’s my first official interviewee.

2. Emailing my author list announcing I have a podcast and then emailing them again on the day of the official launch. And email my self-published author’s mailing list. (They already got a little preview).

3. I have been thinking about a giveaway but am holding off on that because not sure yet what to offer for my giveaway. And I feel like

4. Announce it on all social medias (including one $2 per day add on Facebook for 5 days) + sharing the audio wide.

And then adding content. Like with a book release, the official launch date doesn’t mean that’s once it’s launched I never talk about it. 🙂 I will be adding content to all my social media and this blog…And share what I’m learning and of course share all those chats with the writers I will be talking to.

I can’t wait.

As always, thanks for reading and … listening.

Quick reminder: if you want to support me, my career and these oosts, the best way to do so is to either (1) purchase one of my books and/or audiobooks or recommend them on Overdrive to your library, (2) Subscribe and rate my podcast ( Spotify, Apple Podcasts, Google Podcasts or choose your favorite streaming platform here), (3) sign up for the monthly support on my podcast, (4) forward the post to a friend, (5) talk about my books to your friends/family and/or (6) talk about my podcast to your friends and family.

A couple of weeks ago, I shared with my top 3 self-publishing mistakes, if you’d like to get a FREE pdf of my top 5 self-publishing mistakes and receive weekly emails from me: just click here or on this cover, add your email and you’ll get access to the full pdf…

Thank you for reading…and listening!

If you have any questions about my adventures in self-publishing or anything I shared with you today, don’t hesitate to reach out and leave a comment and I’ll make sure to reply in my email next week.

You can click here to start receiving those weekly emails or add your email below.

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A self-published author's diary, Self publishing, Self-pub corner

A Self-Published Author’s Diary: Let’s take a look at the publishing platforms I use for ebooks (and what it means for royalties)

If you’re signed up to receive my weekly emails and you are using Gmail, make sure to check your promotion tab. As always I share exclusive content in the emails (including the full notes of the podcast). If you’d like to support my podcast, don’t hesitate to rate and review and subscribe.

Ideally, I would have posted this blog article on Friday morning.  My goal is to post my self-published Author’s Diary posts on Friday mornings. By mornings I mean by 9 am my time. And my time I mean in Maryland, where we’re waiting for the cicadas.

You know those millions of cicadas that are expected to rise from the ground mid to late May…where they’ll breed the next generation which will come to the surface en masse in 2038. Every 17 years. I wonder: has anyone read a story where this brood of cicadas comes out of the ground?

Talking about books. I just finished reading Wilde Child by Eloisa James…which I loved. If you enjoyed Bridgerton (the Netflix series or the books by Julia Quinn the series was based on): do read Eloisa James and Vanessa Riley and Tessa Dare and Sarah McLean and Courtney Milan and so many more. I’m currently reading CINDERELLA IS DEAD by Kaylynn Bayron . I’m only at the beginning but the first few pages are so so good. The first line? “Cinderella has been dead for 200 years.”

And here I don’t have a great transition to the next topic but…here we go.

So you’ve decided to self-publish for x or y reason. Maybe you’ve always been intrigued by the idea…or perhaps you have a publisher but would like to branch out or you just want to give it a go. Or you’ve been wondering what the heck I’ve been doing the past seven years. Or you started reading my self-published author’s diary posts, and you’re asking yourself: What on Earth is Draft2Digital? Or KDP? What is she talking about?

This post is a glimpse into the different self-publishing platforms (at least the ones I use) and what using those platforms means for royalties. Keep in mind that those are the self-publishing platforms I use. There are many, many more out there. And thanks to my friend Tonya for letting me she’d really like to know more about what I mean when I refer to “publishing on Draft2Digital”.

Yes, self-publishing is technically easy. You could just go on Kindle Direct Publishing, register for an account, fill out the details of the book you want to publish and then upload a word document and use their “cover design” tool and off you go. It’s published. It’s out there in the world.

And who knows? You might hit the lottery (the odds are not in your favor). Or if your purpose is to have a book available for sale and that’s your one goal and one goal only, then you may not need to go through all the different options and spend hours, weeks, months trying different strategies and readjusting your goals. This is why it’s essential to know ahead of time what your goal is with self-publishing.

Self-publishing platforms: which ones do I use for my ebooks?

If you start Googling “self-publishing platforms”, you will get more than 30000 results. I guess I’m adding one more with this post and episode. 😊 There’s a post on Redsy Blog, which is pretty good at going through the different ones currently available and their pros and cons.

When it comes to publishing platforms, some focus on publishing ebooks. Others on publishing paperback/hardback. Some are aggregators (meaning they distribute your book for you to e-retailers). Some distribute solely to the platform they’re linked with. For example, if you upload your ebook on Amazon’s Kindle Direct Publishing (their self-publishing platform), it will only be available on Amazon. I’m linking to a Q&A with Draft2Digital on aggregators (keep in mind the source for that one. Of course, they list the positive parts of using an aggregator such as themselves). There are platforms for audiobooks (again, either as an aggregator or linked to the e-retailer). And then there are the ones that do a mix of everything. Some platforms have fees that you do need to pay up-front (like IngramSpark), but there are usually coupons.

I use the following platforms for my ebooks:

Royalties: How much per book?

On Kindle Direct Publishing, if you price your book above 2.99, you receive 70% of the price minus the delivery fee. The delivery for example for my 295 pages book is about $0.08. However, on KDP, you will only receive 35% of the ebook’s set price in certain countries (such as Brazil or Mexico)—unless you enroll your book in KDP Select which makes your book available in Kindle Unlimited.

The royalties format in Kindle Unlimited is different as you can make money in 3 different ways. In a nutshell:

In the past, there has been a lot of talk about scams on Kindle Unlimited. For example: authors stuffing their books,  people being hired to “read” or rather click through the book’s pages, people using pen names and publishing plagiarized content to publish, and publish, and publish more. Here I am linking a The Guardian article entitled: “Plagiarism, book-stuffing, clickfarms…the rotten farm of self-publishing”. This article dates from 2019 and I don’t recall my books in the recent past being automatically in KU so that has changed since.

But some authors (who definitely are not scammers and do not plagiarize) do make quite a bit of money by enrolling their books into KU, even if it’s just for one 90 days.

By enrolling your book in Kindle Unlimited, that ebook should be exclusive to Amazon. One KU period is 90 days. And yes, Amazon does check. I have received emails about this in the past when one of my books was still available at the French retailer Fnac even though I had take it down from D2D. That process is smoother now in my experience. Kindle Unlimited is a bit like the Netflix of books for readers. Readers pay a monthly price and they can borrow up to 10 books at once.

So, how much money would you get for a $2.99 book?

Let’s take my Gavert City series.


Book 1: Fear Me, Fear Me Not (Dimitri and Erin’s story. Think the movie Scream meets Friday Night Lights mixed with Criminal Minds) I am selling this book right now for $2.99

If you’re buying a copy of FEAR ME, FEAR ME NOT on Apple or Kobo for example: my projected royalties through Draft2Digital are: $1.78

If you’re buying a copy of FEAR ME, FEAR ME NOT on Amazon.com, my projected royalties through KDP are: $2.04

But let’s say you’re buying it on Amazon.com.br because you’re in Brazil, then my projected royalties at the time of this post with the current exchange rate are: $1.05

But if had it in Kindle Unlimited, then my projected royalties in all countries would be about $2.04 for each sale and if a KU member borrowed my book and read the entire book, I would get paid per page, I would earn $2.14. Here’s a link to a calculator to know how much your book or any book would earn based on their pages (KU calculates the pages slightly differently I think).

If you’re buying a copy of FEAR ME, FEAR ME NOT on Google Play, my projected royalties are: $2.09

How much money would I get if I sold one copy of a $0.99 book?

Book 2: SEE ME, SEE ME NOT (Tessa & Luke’s story. Her sister was kidnapped years ago. He just escaped a doomsday cult. Their terrifying pasts won’t let them go. Will they be able to save the people they love before it’s too late?) is currently available for only $0.99.

If you’re buying a copy on Apple, my projected royalties through Draft2Digital are: $0.59

If you’re buying a copy on Amazon.com, my projected royalties through KDP are: $0.35

If you’re buying a copy on Google Play, my projected royalties are: $0.69

Am I happy with the platforms I use?

The answer to that question is on the podcast (choose your favorite streaming platform here or click here for Spotify, Apple Podcasts, Google Podcasts) and in my emails to subscribers. 🙂 You can sign up for my weekly email here.

What about other platforms to sell ebooks?

There are of course many other platforms you could use for your e-book (Smashwords, Lulu come to mind but there are more, again check that Redsy article I had linked up). And you can also decide to sell your ebooks directly on your website or using BookFunnel for example. Those set-ups would require a fee (either a one-time fee or a monthly fee).

Circling back to the beginning, choosing a platform really depends on your goals and strategies.

Several websites look into the ebooks market…which platform sells the most ebooks? Trying to find the actual market share of Amazon’s ebooks sale in the overall ebooks market is pretty difficult. The numbers I found ranged from 67% to 83% – and it wasn’t evident: how does KU factor in those numbers?

I’ll discuss the different strategies and my own experience with those at some point soon. Because both have pros and cons. Having your books enrolled in KU does offer you promotional tools but so does having your book selected for promos on other e-retailers. KU does let you discount your book for limited periods of times…Did I mention I will talk about this in more detail soon?

Quick reminder: if you want to support me, my career and these weekly posts, the best way to do so is to either (1) purchase one of my books and/or audiobooks or recommend them on Overdrive to your library, (2) Subscribe and rate my podcast, (3) sign up for the monthly support on my podcast, (4) forward the post to a friend, (5) talk about my books to your friends/family….

A couple of weeks ago, I shared with my top 3 self-publishing mistakes, if you’d like to get a FREE pdf of my top 5 self-publishing mistakes and receive weekly emails from me: just click here or on this cover, add your email and you’ll get access to the full pdf…

Thank you for reading!

If you have any questions about my adventures in self-publishing or anything I shared with you today, don’t hesitate to reach out and leave a comment and I’ll make sure to reply in my email next week.

You can click here to start receiving those weekly emails or add your email below.

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A self-published author's diary, Self publishing, Self-pub corner

A Self-Published Author’s Diary: a little March recap…

If you’re signed up to receive my weekly emails and you are using Gmail, make sure to check your promotion tab…As always I share exclusive content in the emails. 🙂

Today is all about keeping track. Sometimes, I get so deep into all the tasks involved with each project that it can get difficult to remember all those projects that I did bring to fruition within a month, especially since I’m trying to be more strategic…

Talking about business, if you want to support me, my career and these weekly posts, the best way to do so is to either (1) purchase one of my books or audiobooks or recommend them on Overdrive to your library, (2) forward the post to a friend, (3) sign up to my readers’ newsletter if you’re interested about my books and my writing, (3) subscribe to my weekly emails about self-publishing, (4) talk about my books to your friends/family.

What books and audiobooks did I publish?

  1. Published the A SUMMER LIKE NO OTHER audiobook narrated by the wonderful Megan Carter. In terms of marketing, I’m trying a Buy One, Get One Free promo. Will keep you updated. I still need to announce it to my newsletter. But I did announce it on my blog and on Goodreads and I took advantage of a very good wordpress deal to make this website.
  2. Published a new German/English bilingual book: announced it to the German subscribers of my newsletter, announced it to my blog, and am currently boosting one of my Facebook posts to an audience of English-learning and English instructors in Germany also interested in reading and romance novels on Facebook.
  3. Published another new bilingual book (French/Italian). I still need to announce it on my French website.
  4. Put up Eine Zweite Chance (Always Second Best in German) for pre-order.
  5. Published a new English/Spanish bilingual book: announced it on my blog.

What courses did I take in March?

  1. Marketing-related: I’m still listening to Mark Dawson’s Ads for Authors course.
  2. Marketing-related: Took a FREE Goodreads online webinar by Alessandra Torre. I am sharing a link in my email. Will be sharing more about that course soon and some strategies that I am trying. I know. Goodreads. But trying a different approach.
  3. Writing-related: Started reading through the Margie Lawson course packet about visceral rules (beyond hammering hearts).

What movie/post/documentary about writing did I watch/read?

  1. One of my very good friends who also happen to be a writer friend recommended the Naughty Books documentary on Hulu. It was very interesting! Lots of thoughts.
  2. This post by Erin Bowman on publishing on Instagram: Author Friends, are you okay?

What marketing/advertising did I do in March?

  1. Boosted a few posts on Facebook – it created more traffic towards some of my books.
  2. I changed some of my books to Kindle Unlimited and ran a free promo on them (more info in my weekly email. :-))

Sales data such as info on which format/countries are currently my best-selling countries are available to my weekly emails’ subscribers.

I am also dipping my toes back on Instagram by joining Dahlia Adler‘s #AuthorLifeMonth2021…

And then I wrote. Maybe I didn’t write as much as I wanted to, but I did write. And I think I wrote one of my favorite sentences…I think I am going to be sharing that sentence very soon. But trying to be more strategic about it. (Ha, full circle with the first paragraph). 🙂

Quick reminder: if you want to support me, my career and this weekly posts, the best way to do so is to either (1) purchase one of my books or audiobooks or recommend them on Overdrive to your library, (2) forward the post to a friend, (3) talk about my books to your friends/family.

A couple of weeks ago, I shared with my top 3 self-publishing mistakes, if you’d like to get a FREE pdf of my top 5 self-publishing mistakes and receive weekly emails from me: just click here or on this cover, add your email and you’ll get access to the full pdf…

Thank you for reading!

Did you enjoy this post? Do you want to help support me and my writing? You can forward this blog post to someone who might be interested, buy my books and/or audiobooks and as always, don’t hesitate to leave me a comment.

If you have any questions about my adventures in self-publishing or anything I shared with you today, don’t hesitate to reach out and I’ll make sure to reply in my email next week.

You can click here to start receiving those weekly emails or add your email below.

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A self-published author's diary, Self publishing, Self-pub corner

A Self-Published Author’s Diary: The Groundhog Day of Formatting and lip synching…

If you’re signed up to receive my weekly emails and you are using Gmail, make sure to check your promotion tab…As always I share exclusive content in the emails. 🙂

Sometimes, formatting bilingual books feels like a Groundhog day. It starts over and over again and even if I feel like I have perfected the process, there are still issues. I have files that are called UPDATE 1, UPDATE 2, UPDATE 3….and so on and so on. Formatting bilingual books is slightly more complicated, in my view, than formatting my regular manuscripts, just because I have to ensure those pesky page breaks actually happen when they’re supposed to.

And some of you might ask, “But Elodie, why don’t you use all of this time to write and publish original content?” And this is a great question. Because I have plenty of ideas. I have ideas about a series, I’m finishing writing my first rom-com and I’m planning this as a series of standalone novels. So, I have ideas. And I am writing, albeit maybe not as much as I’d like to.

But I know that my bilingual books generate income.

And while I am developing a strategy (which I will share with you on this blog and more in detail in my weekly email) for my upcoming novels and series, I know that working on those bilingual manuscripts is helpful to my business. And as a language learner (currently learning Russian on Duolingo for 250 days straight :-)) and former language teacher, I love that those bilingual books might help people who are learning a language.

Talking about languages, I saw this post on Instagram the other day that really resonated and thought I’d share it with you all. It says, “If someone is speaking to you in a foreign accent, they are smart enough to know two languages and brave enough to do their job in their second.” 


Anyways…I spent a lot of hours this week finalizing another English/German book and this was only a tiny portion of the work that I needed to do for this particular book. And I’m happy to report that I did manage to publish EINE ZWEITE CHANCE (TEIL 1) / A SECOND CHANCE (PART 1) – Zweisprachiges Buch Deutsch / Englisch – Bilingual book: German / Englisch. (Amazon.de, Amazon.com, Google Play, iTunes, Kobo…)

To publish this book, I needed to:

(1) Using the manuscript in English and the manuscript in German, format the bilingual edition (manually) with one page in German and the corresponding text in English on the other side.

(2) Have a freelancer language specialist proofread the German translation one more time.

(3) Go through all the changes, review and implement the chances in the translation.

(4) Ensure that the pdf interior has the correct formatting. (that took FOREVER as every single time I would upload the word document, there was something wrong with it…one tab too many and that can really mess with the formatting. I use Draft2Digital to make the interior of the book.

(4) Design the cover.

(5) Add a series page on Kindle Direct Publishing, Draft2Digital and Google Play for “Zweisprachiges Buch Englisch Deutsch Nick & Em”.

(6) Add all the metadata on all platforms (summary, keywords, categories and so on…)

(7) Upload the files for the ebooks.

(8) Create the paperback in Kindle Direct Publishing…

As mentioned…the formatting can be slightly frustrating at times. If my husband would read this, he would chuckle at the “slightly”. 🙂

Some videos of the actual process are included in my weekly email...

But the process can also be fun. 🙂 While I cannot listen to music when I am actually in the process of copying and pasting the German text to fit the English text and vice versa, I do sing very badly or lip synch in this case, when I’m making sure the format is correct (headings where there’s supposed to be headings, page break at the right spot, no extra paragraph…).

I am sharing a video of my lip synching one of the Bridgerton’s musical demo song in my weekly email too..:-)

And this was a bit of behind-the-scenes of a tiny portion of the work behind my latest bilingual book.

Last week, I shared with my top 3 self-publishing mistakes, if you’d like to get a FREE pdf of my top 5 self-publishing mistakes and receive weekly emails from me: just click here or on this cover, add your email and you’ll get access to the full pdf…

Thank you for reading!

Did you enjoy this post? Do you want to help support me and my writing? You can forward this blog post to someone who might be interested, buy my books and/or audiobooks and as always, don’t hesitate to leave me a comment.

If you have any questions about my adventures in self-publishing or anything I shared with you today, don’t hesitate to reach out and I’ll make sure to reply in my email next week.

You can click here to start receiving those weekly emails or add your email below.

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