A self-published author's diary, Self publishing, Self-pub corner

Now available on the “A Self-Published Author’s Diary” podcast: my Top 3 self-publishing mistakes…

I have published those top 3 self-publishing mistakes a few weeks ago…before I started my podcast. And I have now uploaded this post as a podcast episode as well…:-)

You can listen to it on my “A Self-Published Author’s Diary” podcast on: SpotifyApple Podcasts, Google Podcasts and more

Today, on the podcast, I also mention that I have changed #THELEFTOVERBRIDE pre-order price to $0.99 ( Amazon, iTunesKobo). Come discover this second chance romance (think a sexy Hallmark movie).

This is the first book in a series of standalone romance novels and I haven’t published anything in years and…I will change the price to $2.99 three days after publication. I will let you know how this strategy works and will go deeper into my release plan strategy for #TheLeftoverBride soon.

I have also purchased Publisher Rocket to try to change my keywords and categories. I’ve learned that one of my keywords had almost 0 searches. So, that was helpful to know 🙂

What is PublisherRocket you may ask? Short story: it is a dashboard that helps you search keywords and categories (among other things) and it helps you see how many times people have searched for certain keywords. I’ll let you know if investing in this too is helpful. I have used other keywords search in the past but they were pretty cumbersome to use. So far, PublisherRocket is very easy to use. And again does seem to help narrow keywords and categories.

Okay maybe that’s the best transition to my top 3 self-publishing mistakes…:-) But before I got into my own self-publishing mistakes, I do want to share this Bookbub article with you: How I Make Six Figures as a Self-Published Author by Ines Johnson.

In it, she shares some of her failures and how she has learned from them and now makes 6 figures as a self-published author. It is a really insightful and detailed post!

I failed. A lot. But each stumble taught me something and brought me closer toward the eventual path to success: I now make six figures as a self-published author. In this post, I’ll outline the top lessons I learned from these failures, so you can learn from my mistakes and get a leg up on your leap to six figures.

Quote by Ines Johnson in How I Make Six Figures as a Self-Published Author by Ines Johnson.

You can also follow Ines on Bookbub.

What are my top 3 self-publishing mistakes?

How many times can I say self-publishing mistakes in this post? I mean the first one I mention I feel is a publishing mistake many authors can make. And let me preface this by saying that I love daydreaming. I still daydream.

  1. Thinking my book would become an instant best-selling success – just because it was good. Let me tell you, that’s not enough 😊. Rationally speaking, I knew it might not be the case, but I thought that most of the early reviews were so positive, even from people I had never met! That was mind-blowing, and I did daydream quite a bit. I still do daydream very often. I sometimes fall asleep dreaming about my books being picked up by Netflix or the Lifetime Movies Channel. Or I daydream about my Gavert City audiobook series being downloaded thousands of times with people raving about Megan’s narration (which they already do, but now we’d have thousands of downloads daily 😊). Anyways…back in 2014, a little part of me thought maybe I’d be that overnight success. The one people talk about, not realizing that overnight usually means years of writing and sometimes years of publishing. I read at the time about authors succeeding in self-publishing, but (a) I didn’t really define what succeeding would mean, (b) I didn’t have benchmarks.

    Don’t get me wrong…I hadn’t left it all to sheer luck. Oh, no, no, no. I thought I had it all under control and was set for success. After all, I had a great cover, early reviews, and a release plan (with cover reveal, blog tours, Netgalley…). This meant I would release it and everyone would want to download it and I’d be set for success.

    Spoiler alert: In June 2014, when I published ONE, TWO, THREE, I sold 45 copies…So. Not an overnight success. 😊 Granted, that book has now sold many more copies. It has also been picked up by a French publisher, and I even received a message from a French teenager who mentioned that this book, this little book of mine, has gotten her to love reading!

    Sometimes, it feels that self-publishing is a sprint. And maybe sometimes it is. But not always…And marketing doesn’t stop with release month…
  1. Advertising to the wrong audience. When I first started self-publishing back in 2014, I thought it was essential to have a Facebook page with lots and lots and lots of followers – which may have been true if I had first analyzed the audience that would be most likely to buy my book. I went for a worldwide audience at a time where my books were (a) only in English, (b) on platforms that weren’t necessarily accessible to readers all around the world. And at that time, I was not really targeting my ads…

    So yes, I had many followers, but not an enormous audience of readers interested in my books. This is a mistake I’ve made again but more structured, as I’m still trying to see what ads work the best for different audiences. I’ve succeeded in France (and I’ll get into it in my weekly newsletter in the coming weeks), but my conversion rate (how many people actually buy a book after clicking on a link) is still too low for the US market. But nothing…nothing compared to 7 years ago.

  2. Not focusing on my newsletter. I remember reading years ago…and I mean yeaaaaaaars ago how important it was to have a newsletter because social media algorithms change (and man, do they change). That way, you may build more of a connection with the reader. Some newsletters I subscribe to are only letting me know when the author has a new sale. Others are expanding on the books they’re reading, how they’re writing, maybe movies or podcasts they’re enjoying, or other things going on in their lives.

    Have I ever bought or reviewed a book based on a newsletter? Yes. Yes, I have. I have a Facebook readers’ group (if you’re on there, thank you 😊), but I haven’t been spending a lot of time on Facebook. And I don’t have Facebook on my phone. And every single time I post something on my Facebook group, the reach (people who may see it in their feed) is about 35 to 50 out of more than 400 Facebook group members). More people open my emails. And it feels like people unsubscribe more when they’re no longer interested any long…. Still, I’m in Facebook groups I haven’t checked in probably years…so…yep, I’ve been refocusing on building my readers’ newsletter.

    I do wonder about that new platform Facebook announced on March 16th. They’re getting into the newsletter subscription area and do mention also the use of groups in there. So, will that change the algorithm? Apparently, it might give writers more tools and could help in audience growth…but again, one might be dependent on changes…

    Not like we’re also not dependent on changes with emails. When Google introduced the tabs in Gmail, some newsletters ended up in the Promotions tab, which is not necessarily read as often…Anyhow…😊

    Not focusing on my newsletter was one of my self-publishing mistakes, mainly since I don’t publish a book every two months or so. Newsletters help me stay in touch with my readers in-between (which I love doing) and grow my audience.

And those are my top 3 self-publishing mistakes.

Again, if you’d like to see my top 5, you can just click here or on this cover, add your email and you’ll get access to the full pdf…

I’ll be sharing more in the coming weeks as well as what has worked for and my current publishing updates…including some stats about my bestselling format and platforms.

Thank you for reading!

Did you enjoy this post? Do you want to help support me and my writing? You can forward this email to someone who might be interested, buy my books and as always, don’t hesitate to leave me a comment.

And you can listen to my podcast!

Episode 75 – Podcast reset, a quick recap and three newsletters for writers A self-published author's diary

Today, I explain why I won't be posting new episodes regularly, share great new about my latest biopsy (no signs of recurrence, YAY!), an update about the month of December (so many things: Vella, writing immersive videos and more) as well as three newsletters for writers. Oh and I have a new book up for pre-order # Most Eligible Scrooge (how awesome is that title?) Mentioned in the episode: Three newsletters for writers I recommend: – Leslye Penelope – Footnotes: Inspiration & actionable ideas to help you master your craft, overcome your stumbling blocks, and grow as a writer: https://read.lpenelope.com/footnotes – Roni Loren's Academy – 30 days romance prompt challenge: https://www.fearlessromancewriting.com/news/30-days-of-romance-writing-prompts – Better-Faster Newsletter:  Join the Better-Faster Newsletter to get the “Dear Becca” coaching column! Every day, Becca gets new emails or comments asking “what happens if I…” And while she might answer a question in one place, not everyone sees it. So “Dear Becca” was created to answer some of the coaching questions Becca gets publically, in order to help everyone. It’s live coaching! Only available through the Better-Faster Newsletter. https://betterfasteracademy.com/newsletter/ Abbie Emmons Immersive Writing Sessions: https://www.youtube.com/playlist?list=PLV6pMftb_QTlF4zMNj42GE3A84o4PZOnP As always: Ask me a question (per email: authorelodienowodazkij AT gmail.com or by leaving me a voicemail: https://anchor.fm/elodie-nowodazkij/message)  Follow A Self-Published Author's Diary on Instagram: http://www.instagram.com/aselfpublishedauthorsdiary  Visit my website: http://www.elodienowodazkij.com  I'm on TikTok: @elodienowodazkij and the podcast too: @aselfpubbedauthorsdiary — Send in a voice message: https://podcasters.spotify.com/pod/show/elodie-nowodazkij/message Support this podcast: https://podcasters.spotify.com/pod/show/elodie-nowodazkij/support
  1. Episode 75 – Podcast reset, a quick recap and three newsletters for writers
  2. Let's talk Kindle Vella: metrics, bonus, and why I enjoy writing serialized fiction, too.
  3. BONUS – Three Black Friday Deals For Writers (2022)
  4. Defining "success" as a self-published author …
  5. Kickstarter for Authors: What To Do When Your Kickstarter Does Not Get Funded … (and what I would do differently)

I have two newsletters!

(1) My weekly self-publishing emails: A Self-published author’s diary…

If you have any questions about my adventures in self-publishing or anything I shared with you today, don’t hesitate to reach out and I’ll make sure to reply in my email next week.

You can click here to start receiving those weekly emails or add your email below.

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A self-published author's diary, podcast, Self publishing, Self-pub corner, writing

A Self-Published Author’s Diary: The Little Book That Could…and keeping track of sales.

First of all, thank you, thank you, thank you to everyone who’s been reading these posts and listening to my podcast “A Self-Published Author’s Diary”. This blog post is also available as episode and you can listen and subscribe and review to “A Self-Published Author’s Diary” on Spotify, Apple Podcasts, Google Podcasts and more…You can also become a monthly support of my podcast by clicking here.

And thank you to everyone who’s already added #THELEFTOVERBRIDE on Goodreads and those of you who already pre-ordered it! If you have already added it to Goodreads and or pre/ordered it (on Amazon, iTunes, Kobo). I’ve also been sharing little snippets with everyone who has left a comment on my Facebook Author Page and/or Facebook readers’ group. I will also do the same with my readers’ mailing list and Instagram.

On Friday, I talked about The Ulman Foundation and how much their work has meant for me, they have a wishlist if you’d like to donate items for the Ulman House in Baltimore. At Ulman House they provide free housing for young adult cancer patients, and their caregivers.

A couple of months ago, I shared the fact that A SUMMER LIKE NO OTHER had 115 reviews on Amazon.com…and guess how many reviews it has now? It now has 155 reviews!

The quick hook for A SUMMER LIKE NO OTHER is:

She’s his best friend’s little sister. He’s the biggest player of them all. They shouldn’t be together. But this summer’s just too tempting. It’s going to be A SUMMER LIKE NO OTHER.

Did you know I wasn’t planning on writing A SUMMER LIKE NO OTHER? Did you know that this is the book that got the attention of a French publisher, got picked up by said-publisher and enabled me to be in French bookstores? Did you know this book now has 155 reviews on Amazon?

I published A SUMMER LIKE NO OTHER in July 2015. Almost six years ago.

A SUMMER LIKE NO OTHER has been translated in French, German, Italian, Spanish, Portuguese and Chinese. It is currently perma-free in English on all e-retailers (AmazoniTunesKobo Google PlayScribdHoopla). It is available in paperback on Amazon and on Bookshop.org.

It is also available as audiobook (AudibleAmazoniTunesGoogle Play Chirp Nook AudiobookScribdBingeBooks ).

Here is a little excerpt of the audiobook, narrated by Megan Carter.

Excerpt narrated by Megan

Actually, the French translation of A SUMMER LIKE NO OTHER (which is called UN ÉTÉ PAS COMME LES AUTRES) is my most sold book…

I sold more more than 1300 paperback copies of the English edition of A SUMMER LIKE NO OTHER since 2015. And it has been downloaded for free more than 17000 times. I haven’t advertised this book in English for years and just last July, 400 people downloaded it and I sold 56 paperback copies.

The French version has even much better numbers: both for the paid e-book and for the paperback version. Especially since the French paperback version was picked up by a French publisher and was also sold in bookstores and supermarkets and Cultura and la Fnac and in libraries…:-)

I have sold more than 4000 copies of UN ÉTÉ PAS COMME LES AUTRES . I have sold 2992 copies (ebooks + paperback) through my different publishing platforms as well as 1011 paperback copies through my French published (those numbers are from 2019 – I haven’t gotten my 2020 sales numbers from them yet). And this doesn’t count the pages read when UN ÉTÉ PAS COMME LES AUTRES was in Kindle Unlimited.

It is truly the little book that could. 🙂

How do I track my sales…

I track my sales mainly using TrackerBox and BookReport and my wonderful husband, The Chemical Engineer, has also started helping me analyzing some of the data. He’s very very very busy so I do appreciate whenever he takes the time to help me out with some of the business side of things. I mean, yes, he also does inspire some of my characters (as he will tell you) and does listen when I’m talking about plotting my novel…

In TrackerBox I can add all the sales report from all different platforms and I can see all historical data, revenue data, unit data and everything. In BookReport which is a browser extension, I can see my Kindle Direct Publishing Data.

The problem with TrackerBox is that again it uses the monthly report data and some of them (like KDP) do not report that data by day. You can access the historic data by day on BookReport for Kindle Direct Publishing but I’d really like to have the data by day for all e-retailers.

Why? Because as I’m starting again to lean into doing advertisements for several of my books, I need to know what my Return On Investment Is.

In the Ads for Authors class I’m currently taking by Mark Dawson, he provides students with an excel list on how to keep track of Facebook Ads and sales. Buuuuuut, in one of the groups I’m in for the 5 Days Amazon Ads challenge (that is a free class), someone has shared a screenshot of their excel list and it looked great to keep track of all ads and sales and ROI. I’ve tried throughout the years to come up with different tables and such but nothing that really worked for.

I checked on Etsy to see if anyone had made such an excel table available but I still need to dig in other places to see if I can find the excel worksheet that will enable me to be even more strategic and more aware of what works and what doesn’t when it comes to advertising.

155 reviews on Amazon.com and counting…

I mean, granted, not all reviews are raving…the one on top of the Amazon page is a one-star review, telling readers not to read A SUMMER LIKE NO OTHER because it will make you angry. And another one on the German Amazon site talks about the fact that this book isn’t Oscar Wild-esque and lacks moral…

I wanted to share those full reviews, but apparently, Amazon reviews belong to Amazon due to copyright? Something else to check out in more details later.

Why am I sharing that this book has some negative reviews? To show you that all books get negative reviews. And that’s perfectly fine. Not everyone will like what you’re writing. Not everyone likes what I’m writing.

And some of those negative reviews might actually help your sales, believe or not. The sales of A SUMMER LIKE NO OTHER didn’t dwindle since that 1-star review took center stage on the product page.

And while, I still get these little moments where my stomach clenches as I release a new book…wondering about those first reviews trickling in, checking my book page to see if anyone reviewed it or what readers thought about the story I spent months on…I don’t dwell on them as much. Right now for #TheLeftoverBride I am at the very excited stage because I believe in that story, in my writing and this upcoming book has been with me for the past year and a half…

And fine it’s also true and easier not to dwell on them when most reviews are four and higher, and some readers call A SUMMER LIKE NO OTHER the greatest book they’ve read or that they fell in love with the characters.

And did you know A SUMMER LIKE NO OTHER got reviewed in The Guardian? I mean that’s pretty cool.

The story behind A SUMMER LIKE NO OTHER…

I wasn’t planning on writing A SUMMER LIKE NO OTHER.

My goal was to write ALWAYS SECOND BEST as a standalone companion novel to ONE, TWO, THREE. But as I drafted ALWAYS SECOND BEST, I kept on thinking about that summer between Nick & Em. I kept on thinking I needed to really get to know them better. I kept on thinking maybe I should write it out.

So, I did. I did it as a way to really get to know Nick & Em and to make ALWAYS SECOND BEST stronger.

It was only supposed to help me understand the characters better, but I fell in love with that summer story.

And I drafted it very very quickly. It took me a few months only between the moment I started drafting it and the moment I sent it to my copy editor.

My critique partners loved the story and this was one I didn’t need to revise a lot. I had been thinking about it so much while I had started drafting ALWAYS SECOND BEST that I couldn’t wait to dig deeper into their summer.

And it ended up being A SUMMER LIKE NO OTHER (Nick & Em #1). And the rest is history…

Languages and more languages…

A SUMMER LIKE NO OTHER is available in French, German, Italian, Spanish, Portuguese and Chinese.

I even signed with a French publisher!

Throwback to December 2016: Signing the contract with my French publisher for the French versions of ASLNO & ASB.

The French version of A SUMMER LIKE NO OTHER was translated by Edith Girval. No, I do not translate my own books in French, but I can re-read them and talk to my translators through the process. Me translating my own books in French would take me forever and would require a lot and I mean a lot of editing after. Not because I don’t speak or write French but because I’ve been living outside of France for more than half my life. I’ll discuss this in more detail later. I think it can be an entire blog post or podcast episode.

UN ÉTÉ PAS COMME LES AUTRES really took off when I published it. It shot up the charts…

The reason why UN ÉTÉ PAS COMME LES AUTRES did so well in French is that I think I got into the French-speaking Facebook Ads when there weren’t yet a lot of authors who were advertising on Facebook in France. My cost-per-click was very low (less than ten cents and is still to this day about 17 cents) and converted very well into sales.

I mean look at this…And the ad got so much traction at the time, even though it has text on it which is usually said to not be great for conversion…I replied to all comments and answered questions readers had about the book, about follow-up books and so on…

One of my successful FB ads in French for the French version of A SUMMER LIKE NO OTHER.

I released ALWAYS SECOND BEST in French not long after and it also did very very well…and that’s how A SUMMER LIKE NO OTHER caught the attention of a French publisher. And made me a so-called hybrid author (self-published and traditionally published).

On November 21st, 2016 I received an email from a French publisher, who contacted meto see if I would be interested in signing with them for the French versions of A SUMMER LIKE NO OTHER & ALWAYS SECOND BEST. Plus a possible option book.

At first, I thought it was a scam.


I don’t have an agent and I wasn’t sure how to go about it. I don’t recommend selling your foreign rights without an agent. An agent may have been able to negotiate different aspects of the contract for me. I got lucky, I think. One, because I speak French 😉 and thus, I was able to do my research, see the story of their imprint, look at the other authors they had signed with, and negotiate with them directly. I only sold the rights to the paperback version and not other format or languages. Two, they have been very good with all follow-ups. They, unfortunately, no longer carry the YA line but they were part of a bigger imprint and thus, I still am receiving royalty information and everything.

They also ended up buying the option book! And they acquired the French version of ONE, TWO, THREE as well.

September 2018 – Signing my contract for the option book: The French version of ONE, TWO, THREE…

I got an advance. I got author copies. I got promotion. I even saw my books in French bookstores and grocery stores! Kind of like one of my books making it into Target-level of excitement!

Writing this still feels surreal, even though I signed the first contract for UN ÉTÉ PAS COMME LES AUTRES and UNE SECONDE CHANCE more than 4 years ago.

Bilingual copies…

A SUMMER LIKE NO OTHER is available in several bilingual editions (I really need to add a tab on my blog for those 🙂 – coming soon!):

German/English, German/Italian, Italian/English, French/English – English/Spanish and more coming soon…

And it will be soon available in even more bilingual editions, as I’m regaining the rights of several languages in the coming weeks/months.

The first sentence in different languages…

The pop music blasts from the speakers so loudly that it resonates within me.

Des haut-parleurs s’échappe une musique pop assourdissante ; le son est si fort que chaque note résonne dans mon corps.

Die Popmusik dröhnt so aus den Lautsprechern, dass sie in mir widerhallt.

La musica pop esplode così forte dalle casse che mi risuona dentro.

La música pop suena tan fuerte en los parlantes que retumba en mi interior.

Uma música pop explode nos autofalantes, tão alta que ressoa dentro de mim.

Bonus scenes, anyone?

If you’ve read A SUMMER LIKE NO OTHER and would like to receive some exclusive bonus scenes, don’t hesitate to sign up for my newsletter. 🙂

Thank you to everyone who has given this little book of mine a chance, from my critique partners to my French publisher to all the people who have read it in whatever language and format. Thank you to everyone who has taken the time to review it. Thank you to all the readers who have sent me an email to let me know how much they loved this book…

I have two newsletters!

(1) My weekly self-publishing emails: A Self-published author’s diary…

Success! You're on the list.

(2) A newsletter for my readers: full of bonus scenes, updates on my books, shows I’m watching, books I’m reading, exclusive giveaways and more…

Click on this link and just add your email and you’ll receive access to a page full of exclusive content! Plus my emails include pictures of my cat and my dog…and they’re pretty adorable…:-)

Follow me on Instagram – Bookbub – Facebook – Twitter – Goodreads 

A self-published author's diary, Books

Guess who has a podcast? And a new book!

Guess who has a podcast? Me! I do. 🙂 And guess who is ready to share more about her next book?

Me! Yep, I have a podcast! And I am about to share more information about my next book.

I am so very excited to share with all of you my very new podcast: A Self-Published Author’s Diary.

You can listen to it on Spotify, Apple Podcasts, Google Podcasts and more!

Please subscribe, rate and review, it really helps.

It already has several episodes available…including an interview…with…The Chemical Engineer!

My podcast also a trailer…which you can watch below!

On today’s episode I not only interview The Chemical Engineer, I also share about Adolescent and Young Adult (AYA) Cancer Awareness Week and talk about the Ulman Foundation and their conversation with Tamika Felder. They talked bout her experience with cervical cancer and what led her to inspire others to share their stories as well. They also talked about racial disparities in healthcare and other factors that impact AYA cancer care and will continue to share part of that discussion on their Instagram throughout the month. The Ulman Foundation means a lot to us as Megan, Director, Service & Care Delivery at the Ulman Foundation, was part of our support system during my treatments for Hodgkin’s Lymphoma.

If you’d like to know more about the behind-the-scenes of launching a podcast, you can read one my recent blog posts on the topic (or listen to it on my podcast). And don’t forget about signing up for my weekly emails about self-publishling if you’re interested in receiving the links and the topics I am discussing in the podcast directly in your emails.


I might be *slightly* excited about this.

Are you ready to (a) read more about my upcoming novel #THELEFTOVERBRIDE, (b) pre-order it maybe (you can do so on Amazon , Kobo, iTunes, (c) Add it to Goodreads, (d) Join the first readers group (just subscribe to my newsletter as I’ll send more info in the coming weeks)? 

I have set the pre-order date for August 18th, 2021. Why? Because it’s my birthday. And I’m going to turn 40. And I feel like releasing a book would be a pretty awesome way to celebrate. I’ve started writing this book in December 2019, not long after my autologous stem cell transplant. It has been a book that has been taking me so long to write and revise. It’s going to be the first book (original) that I’m releasing since September 2019. 

And as an indie author, I get to decide my release date. Plus, that will give me time to draft the second one in the series and the prequel short stories and start drafting MISS ME, MISS ME NOT (the story of Nadia and Gabriel will be coming your way soon-ish).

Here’s the summary for #THELEFTOVERBRIDE:

A second chance romance set during the holiday season in a small town on Maryland’s Eastern Shore: full of laughter and heartwarming moments, checklists, family dynamics, a stubborn cat, and a rescue dog.

All Sorcha O’Connor wants for Christmas is for her life to turn into a Hallmark movie—but sexier.
Ryan Sawyer has a few things on his wishlist. First, he wants to stay away from Swans Cove. Second, he wants his NHL career back. And third, he wants Sorcha. Always has, always will.

When wedding dress designer Sorcha O’Connor got stranded at the altar and went viral as #TheLeftoverBride, she lost everything: her fiancé, her thriving business, her glowing reputation, and her dreams. To forget the upcoming first anniversary of that fateful day, Sorcha is ticking items off her “31 Things to Do Before the 31st” list and creating new dress designs—working day and night to get her life back on track. Not on her list? Falling for her former best friend —at one point more than best friend—hockey star Ryan Sawyer. Especially since he’s now known as the #HockeyHottie; Sorcha’s got enough hashtags for a lifetime.

Ryan Sawyer skated out of Swans Cove right out of high school. And since then, he stuck to the one item on his wishlist he could control. He busted his ass, making sure he always had the perfect excuse for avoiding Swans Cove: hockey. But thanks to his injured shoulder, rumors about his uncertain future at the Washington Angels, and his mother’s birthday, he’s back for a quick visit. His publicist was crystal clear—Ryan’s got to lay low and avoid stirring up trouble or risk losing his spot on the team. But he can’t stop thinking about Sorcha, the redhead who knows him better than even his therapist. Ryan wasn’t there for her when she needed him most, and for that, she might want to shred him with her dressmaker’s shears, though… Maybe he could just pass by and say hello?

When Sorcha’s former #RunawayGroom becomes the Most Coveted Bachelor in America, virtual eyes focus on Sorcha again. This time, Ryan’s not going to bolt—even when Sorcha blurts out on national TV that both she and Ryan are working on their so-called “Happy Lists”…together.

Will the spotlight finally work in Sorcha and Ryan’s favor? Or will their past—and their hashtags—get in the way of their Happily Ever After?

A week after it releases, I will move it to Kindle Unlimited, so make sure you pre-order it on your preferred platform.

Do you want to to read and review an early copy? Just sign up for my readers’ newsletter and I’ll send more information in the coming weeks.

As always thank you for reading!

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A self-published author's diary, podcast

The One With The Behind-The-Scenes of Launching a Podcast…

So, you may have seen a “podcast” link on my website. Yes, I’ve started a podcast. I haven’t launched it yet…officially. But if you’d like to already check it out, you can do so on: Spotify, Apple Podcasts, Google Podcasts or choose your favorite streaming platform here.

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What’s my podcast about?

My podcast is called “A Self-Published Author’s Diary”. And in it, I discuss the ups and downs and everything-in-between of my self-publishing adventures. I’ll also chat with writers at different stages of their writing (published and not published).

I even have a trailer…

Why did I decide to launch my podcast?

Several reasons. I may have mentioned some before but here’s a recap: (1) I was inspired by L. Penelope and her podcast My Imaginary Friends, which I really enjoy listening to; (2) being behind a mic and yet connecting with people, giving me an outlet in a way, because yes, I’m an introvert but connecting with people is still important; (3) hopefully be helpful to others and interesting and entertaining; (4) talk about writing with other writers and have more people discover them and their books; (5) yes also have more readers discover my books; (6) Keep track of my progress; (7) My husband encouraged me to do it, so while I had been toying with the idea. It’s great to feel the support.

What are my goals?

Some of my goals are mentioned above: provide helpful information, keep track of my writing and all.

When it comes to my podcast stats, I’d like to have 50 “followers” in the two weeks (after my official launch) and at least 5 reviews. And then grow, as I release more episodes.

If you’d like to already help me with that, you can go onto your podcast platform, the one you use to listen to this and click on “follow” or “subscribe”. And then you can also leave a review on the show on Apple Podcast. It really helps.

I did set-up the podcast to be able to have “monthly supporters”, but I don’t have a goal with that in mind. At least, not yet. Here’s the link for it in case you’re interested in becoming my very first monthly supporter. 🙂 : you can give $0.99, $4.99 or $9.99 per month and stop at any time, of course. I am not planning a patreon at this stage, because between podcasting and writing and my part-time audiobook narration jobs (which are not regular but still happen here and there) and my research part-time freelance gig, I don’t think I could give enough of my time to truly give content to a Patreon group right now.

I’d really like to see readers discover new authors and again to have writers feel like they’re having coffee with me by listening to my podcast.

What podcast platform do I use?

Anchor.fm They distribute the podcast for me and I use their podcast creation platform. So far, it has been pretty cool: they have transitions and background music and all…

The questions I’m wrestling with…

How often should I publish episodes? Consistency, I think, is key. I know exactly when the podcasts I listen to release episodes and I look forward to the episodes dropping.

When should I publish the episodes? I’ve been reading a lot about this. There are quite a few articles explaining when you should publish episodes (Podbean Blog, Medium...and more) and they all seem to agree that the best days are between Mondays and Wednesdays. However, I also read one (which I think was on Anchor and I’ll link to it when I find it again) that mentioned that the best days were Mondays and Fridays.

I asked the question on my Instagram on Sunday (see video capture from that particular Instagram story below).

And there is no consensus.

I talked to the Chemical Engineer about it. My husband…not just a random chemical engineer who nicknamed himself The Chemical Engineer. And he mentioned something about how if a listener really enjoys your podcast, they will listen whether you publish on Monday or on Friday. Which, true. And several articles do agree with him. I do listen to the podcasts I love (currently: True Crime Obsessed, My Imaginary Friends with L. Penelope, Noble Blood, The Murder Squard, My Favorite Murder) on the day of their release or whenever I have time that week and I do go to their podcast to get the latest episode. But some people might just listen to the top one of their list, the one that just got uploaded. The good thing is I can readjust those days too…but I need to be consistent at the beginning.

I think that to keep track of the week Mondays might be better. But to give me more time, Tuesdays might work best.

So, my episodes will be published on Tuesdays and Fridays. On Fridays, I will publish the chats I have with authors and on Tuesdays, the diary of my adventures: the things I’m learning, the things I’m trying, the things I’m writing, my weekly goals.

Yes, I’m an author, I use the word “thing” a lot when I’m not writing.

All my episodes will be published early mornings (East Coast time) because that makes sense to me. While my audience might be worldwide (I’m crossing my fingers it will be), I am guessing a lot of my audience will come from North America. If my audience ends up being mainly in Australia, I’ll adjust the timing I think. You know, if people decide to listen to the episodes when they’re having breakfast or drinking their coffee or tea or getting ready…And then on Friday, it is the same thing. And on Fridays, technically, there would be two audiences maybe listening: my own regular audience and the one of the writer I’m talking to. 🙂

And it does give an episode for the Friday itself and for the weekend as well. Maybe it’s because I listen to podcasts on the weekend too, when I’m cleaning or getting ready.

Launch plan. What is my launch plan?

Soft Launch:

I’ve been doing a soft launch in the last week. I’ve let some of my closest friends and my family know. I asked for feedback and incorporated said-feedback. I’ve added one link in my blog and in the blog articles where I do have that blog article as an episode. I’m writing this blog post right now about it.

1. The logo of the podcast. I used Canva to create the artwork. It’s based on the logo I had created for my blog articles for the A Self-Published Author’s Diary.

2. The logo for each episode: easily changeable so that I can edit it for each episode. Based on the logo of the podcast. For example, here’s the graphic for the March recap episode:

3. A trailer for the podcast.

4. A list of writers/authors who are interested in chatting with me. 🙂 I am so grateful that some authors I was going to cold query in a way already mentioned they wanted to learn more about my Five Questions Friday feature.

5. Several episodes are already published. Not only did it help ensure me that everything was going smoothly in terms of production and feedback but…it also helped ensure the podcast is available on all main streaming platforms before launching.

Here’s a list of the episodes already published:

  • Ep. 1 – Do you want to learn more about my adventures in self-publishing?
  • Ep. 2 – Let’s start, shall we?
  • Ep. 3 – The One with The Interview with Audiobook Narrator Megan Carter
  • Ep. 4 – A little March recap: keeping track in an ocean of to-do lists…
  • Ep. 5 – Self-publishing platforms and…cicadas?
  • Ep. 6 – The One With the Behind-The-Scenes of Launching A Podcast

6. I have an official email (in addition to my regular author email): aselfpublishedauthorsdiary@gmail.com

7. I have purchased the domain: aselfpublishedauthordiary.com and it is linked to my website. I still need to add a button to the right of my website with the different subscription possibilities and work on my podcast page. Currently, the “podcast” link you can see in the menu above links to my Anchor.fm podcast page which, to be fair, links to the streaming platforms, has the trailer and so on…

Official Launch:

1. I will launch it with the episode on the chat with my husband. He’s my first official interviewee.

2. Emailing my author list announcing I have a podcast and then emailing them again on the day of the official launch. And email my self-published author’s mailing list. (They already got a little preview).

3. I have been thinking about a giveaway but am holding off on that because not sure yet what to offer for my giveaway. And I feel like

4. Announce it on all social medias (including one $2 per day add on Facebook for 5 days) + sharing the audio wide.

And then adding content. Like with a book release, the official launch date doesn’t mean that’s once it’s launched I never talk about it. 🙂 I will be adding content to all my social media and this blog…And share what I’m learning and of course share all those chats with the writers I will be talking to.

I can’t wait.

As always, thanks for reading and … listening.

Quick reminder: if you want to support me, my career and these oosts, the best way to do so is to either (1) purchase one of my books and/or audiobooks or recommend them on Overdrive to your library, (2) Subscribe and rate my podcast ( Spotify, Apple Podcasts, Google Podcasts or choose your favorite streaming platform here), (3) sign up for the monthly support on my podcast, (4) forward the post to a friend, (5) talk about my books to your friends/family and/or (6) talk about my podcast to your friends and family.

A couple of weeks ago, I shared with my top 3 self-publishing mistakes, if you’d like to get a FREE pdf of my top 5 self-publishing mistakes and receive weekly emails from me: just click here or on this cover, add your email and you’ll get access to the full pdf…

Thank you for reading…and listening!

If you have any questions about my adventures in self-publishing or anything I shared with you today, don’t hesitate to reach out and leave a comment and I’ll make sure to reply in my email next week.

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