Personally, I had dreamed that when ONE TWO THREE (the first book I self-published) came out, it would be a success (otherwise: why oh why would I have decided to self-publish? :P). Of course, I also knew about the importance of marketing and promotion and yes I knew that self-publishing is a marathon not a race. There are more and more self-published books being published each year (more statistics in later posts) and standing out is not the easiest thing to do.
Here’s what I learned and a few things I’ll consider:
- Netgalley: this worked really well for me, gathered quite a few reviews on several websites and started spreading the word. In addition, I’m in touch with some of the bloggers who loved my book and I am so forever thankful for them. Some people join co-ops, I used Patchwork Press…
- Facebook: I promoted my Facebook page way before publication, yes I got a lot of likes but for the amount spent, the results (reader engagement, sales) were basically non-existent. On the other hand, the Facebook party I organized for ONE DREAM ONLY gave me great results in regards connecting with readership. Thinking about doing something totally different with Facebook when it comes to promotion from now on.
- Blog tour with reviews: Another way to get the book in front of readers. I didn’t see a rise in sales though at that time.
- Cover reveal: I loved doing a cover reveal – advertising wise, at the time, it really worked. I used the services offered by Giselle from Xpresso Book Tours…I think the blurb really caught the attention of readers at the time.
- Goodreads giveaway: While I think having a Goodreads giveaway is another way to spread the word, and gather the attention of readers, I will not have 3 books at one time there but rather one book and maybe do 2 giveaways (one before publication and one a year after publication or when another book just came out)
- Goodies (postcards, bookmarks…): I only did this with ONE DREAM ONLY and did not use those to their full advantage, so while my experience is a fail with those, I might use them differently next time.
Things I will try next:
- Timing: There was too much time between the cover reveal and putting up my book either for sale or for review. People tend to forget especially when there are lots of wonderful books coming out.
- Facebook group: I will create a FB group where it’s easier to connect directly with readers (I’ve seen more and more of those and the direct connection with the readers is very nice)
- Bookbub, Freebooksy, ENT…I am going to experience much more with advertising via those lists.
- Make sure my newsletter is more visible
- Create new content only for my newsletter subscribers.
- Try to cross-promote with other authors
- Use Instagram more maybe do a cover reveal on it first?
- Use goodies to connect with the readers—send postcards and bookmarks to those who asked or pre-order or post pictures of themselves reading my book on social media. Do something fun with those goodies 😛
Interesting articles on the topic of advertising/marketing for authors:
- 20 marketing questions self-published authors must answer by Digital Book World
- 7 Tips to help promote your first self-published book by The Creative Penn
- DIY: How to Market Your Self-Published Book by Publishers’ Weekly.
Join me tomorrow for B….like Business Plan