Well, if you’re like me, trying out Kickstarter was a roller coaster full of emotions. Plus, all that marketing? And putting yourself out there? Challenging to say the least. One day, I thought I had the best carefully-crafted plan, the next I thought: what am I doing? I really believed my Kickstarter would get funded. Yet, here I am. The kickstarter was funded at 48% and it had 23 amazing backers.
When your Kickstarter doesn’t get fully funded, you do not receive any of the pledges.
Part of my process…
Also part of my process…
I am so grateful to everyone who backed this project for believing in it and me and Megan.
But now that it hasn’t been funded, what do I do?
- I will do a root cause analysis of why I think it wasn’t funded. And what I might do differently should I ever do a Kickstarter again. If you’re an author, there are many free resources available (podcast, blog posts and more that talk about kickstarter for authors – I’ll make a list when I do an episode on my podcast about it).
- I have sent a message to my backers (including a video) to express my gratitude and talk about next steps for the audiobook.
- And when it comes to one of the major next steps: before the Kickstarter announced it wasn’t funded, I updated my online store to offer some of the rewards. For example, readers and audiobook listeners can pre-order #TheLeftoverBride audiobook directly from me (helping with increasing the royalties), they can name a character in #SweetsForLove, get their names in the credit and chat self-publishing with me if they wish. 🙂
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